Eric

Author Bio

Eric Shi – Co-founder & CEO of MKAS
Sunny Wu – Co-founder & COO of MKAS

Background

Both founders graduated from Changshu Institute of Technology , where they developed a strong foundation in business thinking, manufacturing awareness, and global trade interest.

Professional Experience

In 2016, Eric and Sunny joined an Alibaba-partnered e-commerce operation company, where they gained hands-on experience in:

• Cross-border e-commerce operations
• Traditional factory digital transformation
• Overseas customer acquisition strategies
• B2B brand marketing and website optimization

During this period, they observed a clear industry shift:

👉 Traditional manufacturing companies urgently needed global digital transformation to compete in international markets.

The Founding Story

n late 2016, inspired by China’s growing support for foreign trade and global e-commerce, they made a decisive move:

They left their stable positions and founded
Shanghai Yizhuo Industrial Co., Ltd. (2017)

They began building their business on Alibaba International Station, helping factories go global through digital channels.

In the same year, they established a sewing-based manufacturing facility in Huai’an, marking the beginning of their in-house production capability.

Market Insight

While analyzing market opportunities, they noticed a long-term global trend:

Modern lifestyles were becoming increasingly sedentary, especially among office workers.

This led them to a clear direction:

👉 The fitness industry would become a global, long-term growth market.

So they chose to focus on fitness protective gear, combining manufacturing expertise with product innovation, and gradually built their own brand:

MKAS

Company Evolution

As the business expanded, operations moved to Suzhou, where they established:

Suzhou Yifeite Sports Goods Co., Ltd.

This marked the transition into a fully integrated manufacturing + trading system .

From a small founding team of 3 people, MKAS has grown into:

Multiple advanced production lines

50+ professional team members

200+ skilled factory workers

Core Expertise

MKAS focuses on three key strengths:

• Product Quality First
• Continuous R&D Innovation
• Customer Success Support

We are not just a supplier—we are a long-term manufacturing partner for global fitness brands.

Global Applications

Our products are widely used in:

• Weightlifting
• Powerlifting
• CrossFit
• HYROX
• Home Fitness
• Bodybuilding

We provide one-stop OEM & ODM solutions to help brands scale globally with confidence.

Vision & Mission

“Make Fitness More Stylish.”

We believe fitness is not only about performance, but also about lifestyle, confidence, and identity.

MKAS is committed to building fitness products that are:

More brand-oriented

More professional

More durable

More design-driven